Stop Buying Shared Solar Leads. Build a System That Generates Your Own.
Shared lead services give you names who've already been called by four other solar companies. The margins are gone before the conversation starts. The solar companies winning in 2025 have built their own inbound lead machine — and that's exactly what I help you do.
I'm Rafeeq Daha, a growth marketing consultant specialising in US service businesses. I help solar companies generate exclusive, qualified homeowner leads through SEO, Google Ads, and the conversion infrastructure that turns website visitors into booked consultations.
Book Your Free Solar Marketing Audit
I'll show you exactly what's blocking your qualified lead flow — and how to build your own pipeline.
Does This Sound Like Your Solar Business?
- You're spending thousands per month on lead services and competing against three other companies for the same homeowner
- Your Google Ads are generating clicks but the leads are unqualified — wrong credit score, renting, or unrealistic expectations about cost
- Your website gets visitors but few book a consultation — the conversion rate is killing your economics
- You have no reliable way to tell which marketing activity generated your best customers
- Competitors in your market are showing up in Google searches you're invisible in
- Your sales team is spending more time on no-shows and bad fits than on real prospects
The solar market is intensely competitive. The companies that win over the next three years won't be the ones with the best panels or the lowest price — they'll be the ones with the best marketing system. Let's build yours.
What I Fix for Solar Companies
I don't sell you SEO, ads, or a new website in isolation. I look at your entire lead pipeline and fix the parts that are leaking revenue.
01
SEO That Captures Homeowners Actively Researching Solar
Homeowners who find your company through an organic Google search are dramatically more qualified than shared leads — they sought you out. I build the content and technical SEO foundation that ranks your site for high-intent searches: 'solar installation [city]', 'how much does solar cost in [state]', 'best solar companies [city]', and the long-tail queries where your sales-ready customers are searching.
02
Google Ads That Filter for Qualified Homeowners
Most solar ad campaigns waste significant budget on renters, homeowners without the right roof orientation, and people in early research who won't convert for 12 months. I build solar campaigns with tight qualification built into the targeting: homeowner-only audiences, income-level signals, property type targeting, and ad copy that pre-filters credit-qualified prospects before they click.
03
Landing Pages That Qualify Before They Convert
Your landing page is the first qualification step. A well-designed solar landing page answers the cost question early (which removes unqualified curiosity clicks), shows clearly who qualifies for programs, and builds enough trust for a serious homeowner to book a consultation. I rebuild landing pages specifically for solar conversion economics.
04
Attribution That Shows You Your Real Customer Acquisition Cost
Most solar companies I work with cannot accurately calculate their true cost per qualified appointment — because tracking is broken. I set up attribution that shows you which keywords, ads, and pages generated customers who actually installed, not just leads who showed up on a list.
What I Fix for HVAC Companies.
I don't sell you SEO, ads, or a new website in isolation. I look at your entire lead pipeline and fix the parts that are leaking revenue.
How the Engagement Works
I work with a limited number of Plumbing clients at a time, so I can stay deeply involved. Here's what the engagement looks like:
Step 1
Revenue Leak Audit — Week 1
Free 30-minute call where I ask about your current setup, job volume, and where things feel broken. I then audit your website, Google Ads account, Google Business Profile, and local SEO. You get a written assessment with every gap ranked by revenue impact.
Step 2
Growth Roadmap — Week 2
A prioritized action plan: what to fix immediately for quick wins, what to build over 90 days for sustainable lead flow, and what to stop spending money on right now.
Step 3
Execution — Months 1 to 3
I build and implement the system personally: SEO foundation, ad campaign restructure, landing page builds, and full attribution setup.
Step 4
Reporting and Scaling — Ongoing
Monthly reporting on qualified appointments generated, cost per qualified lead, and revenue attributed to inbound channels. When a channel is working, we scale it. When it isn't, we cut it.
Common Questions from Electrician Business Owners
HOW IS WORKING WITH YOU DIFFERENT FROM A SOLAR-SPECIFIC LEAD SERVICE?
Lead services sell you contacts who are often shared with multiple competitors, lowering your close rate and compressing margins. The system I build generates leads exclusively for your company — homeowners who found you specifically, which means they're already more predisposed to buying from you. The cost per acquisition is typically lower within 4-6 months once the system is built and optimised.
WHAT'S A GOOD COST PER QUALIFIED SOLAR APPOINTMENT?
A well-run solar marketing system typically achieves $80-200 per qualified booked appointment (homeowner, right roof, interested in financing options) through Google Ads. Organic SEO leads cost significantly less once rankings are established. Shared lead services typically cost $25-80 per lead but with much lower qualification rates — the cost per installed job is often higher. I'll benchmark your specific market on the audit call.
HOW DO I COMPETE WITH LARGE NATIONAL SOLAR INSTALLERS ON GOOGLE?
National installers have budget but lack local trust signals. The strategy is to dominate local searches in your specific service area — 'solar company [city]', '[city] solar installation reviews' — where your Google Business Profile reviews, local citations, and location-specific content outperform national brands. Local beats national in local intent searches consistently.
HOW LONG DOES IT TAKE TO REDUCE DEPENDENCY ON LEAD SERVICES?
Realistic timeline: Google Ads can replace some lead service volume within 30-60 days of a properly restructured campaign. SEO starts showing meaningful traction in months 2-4. By month 6, most clients have significantly reduced their lead service spend while maintaining or growing their appointment volume.
CAN YOU HELP WITH BOTH RESIDENTIAL AND COMMERCIAL SOLAR?
Yes, but the strategies are very different. Residential solar is primarily a consumer marketing challenge — search intent, trust signals, and financing messaging. Commercial solar is a B2B sales challenge — targeting facilities managers, CFOs, and property owners through different channels. I approach each with the appropriate strategy and typically recommend focusing on one segment first before expanding.
Ready to Build a Solar Lead Pipeline You Actually Own?
Free 30-min audit — let's find out what's blocking your qualified homeowner leads.
