15+

Years in the field

167+

Clients served

$1.4M+

Ad spend managed

Spring rush, then a quiet stretch

Spring cleaning and pre-holiday deep cleans bring predictable spikes. But most cleaning marketing doesn't build a steady pipeline in the slower months, leaving crew schedules inconsistent instead of reliably full week to week.

Google Ads spend is hard to justify

You're spending $1,500–$5,000 a month on Google Ads. You're getting leads. But you can't confidently tell whether those leads are becoming recurring weekly clients or one-time bookings that never rebook — because the tracking isn't built to separate the two.

Thumbtack & Angi dominate search and eat your margin

You search "house cleaning near me" and see lead platforms ahead of you, charging you per lead or taking a cut of every job — and shopping that same homeowner's request to two or three competitors at once.

Estimates requested, recurring bookings low

You're quoting plenty of one-time cleans, but too few convert into standing weekly or biweekly clients. Often the issue isn't the clean itself — it's that the recurring plan and its value were never clearly presented before or during the first visit.

Referrals & recurring upsells aren't marketed digitally

A happy one-time client is one of your best sources of a recurring plan upgrade and referrals — but most cleaning marketing stops after the first visit. There's rarely a systematic digital strategy for turning satisfied clients into standing revenue and word-of-mouth.

01

Local SEO & Map Pack Dominance

When a homeowner searches "house cleaning near me" or "maid service [city]," they click one of the top three map results — often before they ever open a lead platform. I build the local SEO foundation that puts you there — Google Business Profile optimization, local citations, review strategy, and neighborhood-specific pages.



• Google Business Profile full optimization
• Local citation building and cleanup
• Review acquisition system
• Service-type and neighborhood specific pages
• Map pack ranking for priority zip codes
  

02

Google Ads That Book Recurring Clients, Not One-Off Leads

Not all cleaning leads are equal — a recurring weekly client is worth far more than a single move-out clean. The question is whether your ad account is structured to prioritize that, and whether your tracking can prove which campaigns are producing standing clients, not just one-time bookings.

• Full account audit and restructure
• Recurring vs. one-time vs. move-in/out campaign splits
• Call and form tracking tied to booked visits, not just leads
• Negative keyword list to stop wasted spend
• Landing pages built for instant-quote conversion
  

03

Website & Booking Funnel Optimization

Most cleaning company websites look professional but underperform. Visitors land, can't get an instant quote or easy booking, and leave to try a lead platform instead. I audit and fix the full visitor journey — from landing page to booked visit — with a focus on the trust signals a stranger-in-your-home service requires.

• Page-by-page conversion audit
• Instant quote and online booking visibility
• Trust signal audit (background checks, bonded/insured, satisfaction guarantee)
• Mobile experience repair
• Service and pricing page copy rewrite
  

04

Tracking, Attribution & Reporting

If you can't tell which campaigns are producing recurring clients vs. one-time bookings that never rebook, you're optimizing for the wrong thing. I rebuild the tracking layer to give you a clear picture of cost per recurring client and lifetime value — broken down by campaign, channel, and service type.

• Call and form tracking by source and campaign
• GA4 goal setup for booking form completions
• Google Ads conversion import repair
• Revenue-linked dashboard setup
• Monthly reporting tied to recurring client growth
  

Seasonality is tied to life events, not just weather

Spring cleaning, pre-holiday deep cleans, and move season all create predictable spikes. A real marketing system builds campaigns around each of those windows specifically, instead of running the same generic messaging year-round.



Trust and safety signals close deals

Letting a stranger into your home is a bigger trust leap than almost any other home service. Background-checked staff, bonding and insurance, and a clear satisfaction guarantee need to show up early in the funnel — not buried on an about page — or the homeowner books elsewhere.

Reviews matter more here than in most industries

Because it's so personal, homeowners lean heavily on reviews before booking a cleaning service. A company with 300 genuine reviews beats one with 15 almost every time. I help cleaning businesses build a systematic review acquisition process that compounds and strengthens every other channel.

The buyer journey is mobile-first and quote-driven

Most homeowners want an instant price range and easy booking, often from their phone. If your site is slow, hides pricing, or makes booking hard, you lose that homeowner to a competitor — or a lead platform — before a phone call ever happens. This gets fixed first.

Recurring plans are the real revenue

A one-time clean is worth one invoice. A client on a weekly or biweekly plan is worth dramatically more over the year — plus the referrals that come from a great ongoing relationship. Most cleaning marketing ignores the upsell path almost entirely. I build the conversion path for it.



Route and service-area strategy is nuanced

Ranking for your core zip codes is different from capturing demand in expansion neighborhoods your crews can still reach efficiently. Multi-location or wide-radius cleaning marketing requires location-specific pages and sometimes separate campaigns for core vs. expansion zones. I plan for the whole service footprint.

The Biggest Missed Opportunity in Cleaning Marketing

Most cleaning companies focus entirely on getting more one-time leads. The faster win is converting more of the traffic you're already getting into recurring clients instead of losing them to a lead platform or letting them churn after one visit. A 20% improvement in your recurring conversion rate compounds into significantly more stable, predictable revenue at the same ad spend. That's where I start.

We spend 30 minutes looking at your current marketing setup — Google Ads, website, local SEO, tracking, and how much you're relying on lead platforms. By the end, you'll have a clear picture of what's most likely costing you recurring clients right now. No pitch. Just findings. This call is useful regardless of whether we move forward.

Week 1

Free Revenue Leak Audit Call

If we move forward, I go deeper — ad account structure, keyword analysis, tracking verification, booking funnel behavior, local SEO health, and platform dependence. The audit tells us exactly where to put effort first. No guessing. Everything is prioritized by revenue impact.

Weeks 1–2

Deep Audit Across All Channels

Tracking gets rebuilt. Campaigns get restructured around recurring-client intent. Website gets conversion fixes — instant quote visibility, booking clarity, trust signals, page load. These are the high-impact changes that move recurring bookings before we add anything new to the mix.

Weeks 2–6

Fix What's Broken First

Local SEO work: GBP optimization, review acquisition process, neighborhood and service pages, citation cleanup. Content builds for seasonal windows. Recurring plan upsell and referral conversion path. These take longer to show results but create compounding returns that reduce reliance on paid leads and platforms over time.

Month 2–3

Build the Longer-Term Levers

With accurate tracking in place and conversion rates improved, scaling becomes straightforward. We know which campaigns win recurring clients, which just feed one-time bookings, and what each costs. More budget goes to what works. Nothing gets wasted on campaigns we can't tie to real revenue.

Month 3 onward

Scale What's Working With Confidence

Personal Injury

New Year reset & post-holiday deep cleans

New Year's resolution homeowners and post-holiday clutter drive an early spike, followed by a quieter stretch. Strong window to convert resolution-driven one-time cleans into standing recurring plans before demand levels off.

Q2 — Apr/May/Jun

Spring cleaning peak & move season begins

Spring cleaning searches climb fast, and move-in/move-out demand ramps up as home sales pick up. Local SEO and GBP presence become critical as more homeowners start comparing cleaning companies in-market.

Q3 — Jul/Aug/Sep

Steady recurring base & back-to-school reset

Recurring clients form the backbone of revenue here. Back-to-school season also brings a wave of homeowners wanting a fresh start — a good window to promote recurring plans to new one-time clients.

Q4 — Oct/Nov/Dec

Pre-holiday deep clean rush & gift certificates

Thanksgiving and holiday hosting drive a major deep-clean spike. Gift certificate campaigns also perform well here. Smart cleaning companies build pipeline now so January doesn't start with an empty calendar.

"We were paying Thumbtack for every single lead and half of them booked with a competitor instead. Rafeeq rebuilt our site and local SEO so homeowners could find and book us directly. Our recurring client base grew faster in six months than the two years before that."

"Spring always filled our schedule. It was late summer that felt inconsistent. Rafeeq built out a proper back-to-school and recurring-plan campaign. Our crew schedule has been steady ever since instead of swinging week to week."

"We were sitting outside the map pack for our own city — two lead platforms and a franchise were ahead of us. Six months later we're in the top three, and our booking form is converting way more one-time cleans into weekly clients."

Do you work exclusively with cleaning companies?

No — I work with US home services businesses broadly, including residential cleaning, and others. But I've worked with enough cleaning companies to understand the business deeply — recurring-revenue models, trust signals, the lead-platform problem. I don't have a learning curve on how this business works.

What if we already use Thumbtack, Angi, or an agency?

That's common, and I'm not against using platforms strategically. What I focus on is building your own direct-booking flow alongside it, so you're not entirely dependent on leads that get shopped to competitors or cost a commission on every job. Over time, most clients shift their budget mix toward channels with better margin.

How long until we see results?

Paid ads restructures and tracking fixes often show results within 30–60 days. Local SEO and map pack movement typically takes 3–6 months. I'll give you honest timelines based on your specific situation at the end of the audit call — not optimistic ones designed to get you to sign.

Do you help turn one-time cleans into recurring clients?

Yes — this is often the single highest-leverage fix I make for cleaning clients. Since a recurring client is worth many times a one-time booking, I build the messaging, offers, and follow-up path that presents the recurring plan clearly at the right moment, both on the website and after the first visit.

We serve multiple zip codes or have more than one location — can you handle that?

Yes. Multi-location or wide-service-area cleaning marketing requires location-specific pages and sometimes separate campaigns for core vs. expansion zones. I structure the strategy around your actual service footprint rather than one generic citywide push.

What does the free audit call actually involve?

We spend 30 minutes going through your current setup — what you're running, what your tracking looks like, where you're visible in search, how much you're relying on lead platforms, and where the obvious leaks are. You'll walk away knowing exactly what's most likely holding your revenue back, whether we work together or not.

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