15+

Years in the field

167+

Clients served

167+

Clients served

$4.6M+

Revenue generated

Revenue is storm-dependent

After a hail event you're slammed. Six weeks later the pipeline is empty. Without a system that generates non-storm leads year-round, your revenue is at the mercy of weather — not your marketing.

Storm chasers undercut your price every time

After every hail event, out-of-town contractors flood your market and undercut pricing. Homeowners who can't tell the difference go with whoever looks cheap. Better visibility and stronger trust signals remove price from the center of the decision.

Competitors with worse reviews outrank you

You search your own city and see competitors above you in the map pack — ones with fewer reviews and less experience. The gap isn't reputation. It's local SEO. And that's fixable.

Traffic doesn't convert into estimate requests

People land on your website but few request a quote. The estimate request path has friction — unclear CTAs, missing trust signals, or a contact form that asks for too much before a homeowner is ready to commit.

No idea which channel is closing the big jobs

You track calls and form fills — but not which campaigns are generating $18K replacement jobs versus $600 repair calls. That distinction is the difference between scaling what works and scaling what looks good on paper.

$140 → $67

Cost per booked call after ads restructure



Home services client · 60 days

Top 3

Google Maps ranking for primary target city



Local SEO build · 5 months

3×

More revenue from organic vs. paid — revealed by tracking fix

Trades company · immediate

+67%

Increase in direction requests and inbound calls



GBP optimization · 60 days

01

Local SEO & Map Pack Dominance

When a homeowner searches "roofing company near me" or "roof replacement [city]," the map pack is where the majority of clicks go. I build the full local SEO foundation that earns you one of those top-three spots — and keeps you there as competitors try to take it.

• Google Business Profile complete optimization
• City and neighborhood-specific service pages
• Review acquisition system — volume and recency
• Local citation audit and cleanup
• Competitor gap analysis for your service area
  

02

Google Ads Built for Replacement Jobs

Most roofing ad accounts lump repair and replacement searches together — a margin killer. A replacement lead is worth 10–20× a repair call and responds to completely different messaging. I split the strategy, the campaigns, and the budget accordingly.

• Repair vs. replacement campaign separation
• Storm damage keyword strategy
• Geo-targeting to your actual service area
• Landing pages built for estimate requests
• Negative keyword cleanup to cut wasted spend
  

03

Website Conversion for Estimate Requests

Roofing websites lose a huge percentage of visitors because the estimate path is too long, trust signals are buried, or the mobile experience makes people work too hard to contact you. I fix the full conversion flow with a focus on high-ticket job leads.

• Estimate request flow audit and rebuild
• Trust signal placement — licenses, reviews, warranties
• Before/after project gallery optimization
• Mobile CTA and page speed repair
• Service page copy rewrite for buyer intent
  

04

Tracking That Separates Replacements from Repairs

If your reporting shows cost per lead but not cost per signed contract by job type, you're making budget decisions in the dark. I rebuild tracking to show what each channel is actually worth — broken down by job size and close rate.

• Call tracking by source and campaign
• Form attribution by service type and job value
• GA4 and Google Ads conversion alignment
• Revenue-linked dashboard setup
• Monthly plain-language reporting
  

Replacement leads need a different funnel

A homeowner spending $15,000 on a new roof is not the same buyer as one calling about a patch repair. Different intent, different trust threshold, different decision timeline. I build for both separately — never lumped together in one campaign.

Visual proof closes roofing jobs

Before/after photos, crew shots, and completed project galleries do more for conversion than almost any copy change. Homeowners buy what they can picture. I factor this into every website and content strategy.

Reviews are a local ranking signal

Google weighs review volume, recency, and sentiment heavily for local roofing rankings. A systematic review acquisition process that runs after every completed job competes long-term with marketing budgets you can't match.

Multi-area expansion needs its own strategy

Expanding into new counties or cities requires location-specific pages, GBP strategy by area, and sometimes separate campaigns. I build the infrastructure once so expansion doesn't require starting from scratch every time.

Storm response should be pre-built

When a hailstorm hits your market, the contractors who win aren't the ones scrambling to run ads — they're the ones already in the map pack with storm damage landing pages ready. I help you build for it before the weather changes.

Insurance adjuster language matters

Homeowners filing insurance claims search differently from those paying out of pocket. "Roof insurance claim help" and "hail damage roof inspection" are high-intent queries with completely different conversion paths. I build for both buyer types.

The Biggest Missed Opportunity in Roofing Marketing

Most roofers try to compete on price or lead volume. The ones winning on margin compete on trust signals — reviews, credentials, gallery, and local authority. These compound over time in a way paid traffic never will — and most competitors aren't investing in them.

Q1 — Jan/Feb/Mar

Winter close-out & spring prep

Emergency storm damage repair still active. Transition to spring inspection campaigns mid-Q1. Push maintenance agreements and homeowners who want a roof assessment before the next hail season.

Q2 — Apr/May/Jun

Pre-summer push & new installs

High-intent homeowners replace aging roofs before summer. Google Ads competition climbs with the temperature. Local SEO and GBP presence become critical as search volume increases through June.

Q3 — Jul/Aug/Sep

Peak storm response & replacements

Busiest season — and the most competitive. A faster website, clearer estimate CTA, and stronger reviews can swing a call your way over a competitor who looks equal on paper but converts worse.

Q4 — Oct/Nov/Dec

Pre-winter inspections & shoulder season

Homeowners getting inspections before winter. Smart roofing contractors build pipeline now so January doesn't start cold. Competitors go quiet — this is where consistent visibility compounds.

30 minutes. We look at your Google Ads, local SEO, website, and tracking. By the end you'll have a clear picture of what's most likely costing you signed estimates right now — whether we work together or not. No pitch. Just findings.

Week 1

Free Revenue Leak Audit Call

If we move forward, I go deeper — ad account structure by job type, GBP health, map pack positioning, website conversion flow, tracking accuracy, competitor positioning. Everything is prioritized by revenue impact, not what's easiest to fix.

Weeks 1–2

Full Account & Website Audit

Tracking rebuilt. Campaigns split by job type. Website conversion fixes — estimate request flow, mobile CTA, trust signals, page load. These changes move signed estimate volume before we add anything new to the mix.

Weeks 2–6

Fix the High-Impact Leaks First

Local SEO build-out: GBP optimization, review acquisition system, service area pages, citation cleanup. Storm damage content strategy. Off-season campaign planning. These take longer but create compounding returns that reduce dependence on paid traffic.

Month 2–3

Build the Longer-Term Levers

With accurate tracking showing cost per signed job by type, scaling is clear. More budget goes to replacement campaigns. Shoulder season strategy keeps the phone ringing. You stop guessing what's working — because now you know.With accurate tracking showing cost per signed job by type, scaling is clear. More budget goes to replacement campaigns. Shoulder season strategy keeps the phone ringing. You stop guessing what's working — because now you know.

Month 3 onward

Scale With Confidence

"We were getting plenty of storm calls but the non-storm months were brutal. Rafeeq built out a proper year-round strategy with maintenance inspection campaigns and pre-season pushes. Last January was our best January ever — without a single major weather event."

"I didn't realize how much budget we were wasting on repair leads when all our margin comes from replacements. Once Rafeeq separated the campaigns, our cost per signed replacement job dropped by almost a third. Should have done it two years earlier."

"Our map pack ranking was embarrassing for how long we'd been in business. Rafeeq fixed our GBP, built out our review process, and within five months we were in the top three for every zip code we care about. The phone rings differently now."

How do I compete with large national roofing franchises on Google?

National companies struggle to rank for hyper-local searches in smaller cities and suburbs. The strategy is to dominate the specific towns and ZIP codes where you operate — they can't optimize for every local area the way a local business can. Strong local SEO, GBP, and neighborhood-level content consistently beat national brands for local intent searches.

Is Google Ads worth it for roofing?

Yes — but only when set up correctly. Roofing is one of the highest-intent local search categories. The problem is most campaigns are too broad, wasting budget on commercial queries, DIY searches, and out-of-area clicks. A well-structured campaign with tight geo-targeting and homeowner-intent keywords, split by job type, delivers strong ROI.

How do I generate roofing leads in the off-season?

Three approaches that work well together: preventative inspection campaigns to your existing customer base, content and SEO targeting homeowners researching roof replacement during winter when competition is lower and CPCs are cheaper, and commercial roofing services which don't follow the same seasonal pattern. I build all three into the strategy.

Can I message you on WhatsApp instead of booking a call?

Absolutely. WhatsApp is one of the fastest ways to reach me — I respond personally. Whether you have a quick question about your situation or want to describe what you're dealing with before committing to a call, just send a message and we'll go from there.

How quickly can I see more roofing leads?

Google Ads restructures can generate calls from week one. Local SEO typically shows meaningful traction within 8–16 weeks. I run both in parallel when the situation calls for it so you're not waiting months to see any movement at all.

Do you work with roofers who already have an agency?

Yes, and it's common. Sometimes I work alongside the existing agency to add a revenue-tracking and conversion layer they're not focused on. Sometimes the audit reveals the agency is doing solid work and the issue is elsewhere. I follow the data, not assumptions about who's to blame.

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